RFID Tribe, LLC ("RFID Tribe") recognizes the importance of protecting the privacy of all information provided by users of our
Web site and recipients of our e-mail newsletters. We created this guidelines with a fundamental respect for our users’ right
to privacy and to guide our relationships with our users. This privacy statement discloses the privacy practices for all products
and services owned by RFID Tribe, including but not limited to Web sites and newsletters.

Information Collection And Use
RFID Tribe collects information from our Web site users, subscribers and customers. In this section of our privacy policy, we
will describe the type of information we collect and how we use it to provide better services to our customers.

Web Site Usage
You may visit the RFID Tribe Web site without identifying yourself or revealing any personal information. As you use the site,
the site collects log file, the IP address of your computer, and other standard tracking data that RFID Tribe use to evaluate
site traffic and usage patterns. This information is aggregated with tracking data from all site visitors and is used both to
enable us to tailor content to the interests of visitors and to inform advertisers of the usage patterns and interests of our
readers.

Registering and Subscribing
When attending our events, signing up for certain selected services (such as free subscriptions), or subscribing to our paid
content, users must first register. During registration, users are required to give their contact information (such as name, e-
mail address, mailing address and phone number). We also collect demographic information (such as job title and
purchasing responsibilities, and company information). For internal purposes, we use this information to communicate with
users and provide requested services. We use aggregate demographic information about our audience to improve our
service, for marketing purposes and/or industry reporting purposes.

Surveys
From time to time we invite users to provide information via surveys. Participation in these surveys is completely voluntary
and the user therefore has a choice whether to disclose requested contact information (such as name and mailing address)
and demographic information (such as zip code or job title). This information is used in accordance with other uses set forth
in this policy.

Communications with Us
We have features where users can submit information to us (such as our feedback forms). Letters to the editor and similar
submissions may be made public. Requests for service, support or information may be forwarded as needed to best
respond to a specific request. We may retain e-mails and other information sent to us for our internal administrative
purposes, and to help us to serve customers better.

Communications from Us
In order to best serve our customers, we may send updates that contain important information about our sites and services.
For example, we send new members a welcoming message, and verify password and username for our password-
protected sites. We may also communicate with a user to provide requested services and for account-related issues via e-
mail, phone or regular mail.

Cookies
We use "cookies," a piece of data stored on the user's hard drive containing information about the user. Cookies benefit the
user by requiring login only once, thereby saving time while on our site. If users reject the cookies, they may be limited in the
use of some areas of our site. Cookies also enable us to track and target the interests of our users to enhance the
experience on our sites.

Some of our business affiliates use cookies on our sites in ads or promotions. However, we have no access to or control
over these business affiliates' cookies; we urge users to read their privacy policies for information.

For our internal purposes, we gather date, time, browser type, navigation history and IP address of all visitors to our site. This
information does not contain anything that can identify users personally. We use this information for our internal security audit
log, trend analysis and system administration, and to gather broad demographic information about our user base for
aggregate use.

We may combine demographic information supplied by a subscriber at registration with site usage data to provide general
profiles, in aggregate non-personally identifiable form, about our users and their preferences in the content of the site and
advertising. We may share this composite information with our advertisers and business affiliates to help them better
understand our services.

Interactive Features
At some of our sites, we offer interactive and community features such as discussion boards. Note that all personal
information sent or posted via such features becomes public information for which we are not responsible.

With Whom Your Information Is Shared
We may share your personal information with our affiliates and partners and third parties licensed to access your personal
information by any of the foregoing. We rent e-mail lists compiled from e-mail addresses gathered from this web site to
those partners or affiliates that we feel may offer products or services that may be of interest to our readers. We do not share
credit card information with third parties.

Except as otherwise provided in this privacy policy, RFID Tribe will keep your personal information and your financial
information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court
order or other legal process; (b) protect our rights or property; or (c) enforce our terms of service. Users should also be aware
that courts of equity, such as U.S. Bankruptcy Courts, might have the authority under certain circumstances to permit
personal information to be shared or transferred to third parties without permission.

We may share aggregate information, which is not personally identifiable, with others. This information may include usage
and demographic data, but it will not include personal information.

Correction/Updating Personal Information
If a user's personally identifiable information changes (such as zip code), or if a user no longer desires our product(s)/service
(s), we provide a way to correct or update that user's personal data. The user should contact Customer Service
service@rfidtribe.com for the applicable product or service.

Security
We use reasonable precautions to protect our users' personal information and to store it securely. Sensitive information that
is transmitted to us online (such as credit card number) is encrypted and is transmitted to us securely. In addition, access to
all of our users' information, not just the sensitive information mentioned above, is restricted. Only employees who need the
information to perform a specific job (for example, a billing clerk or a customer service representative) are granted access to
personally identifiable information.

Links
Our web site contains links to other sites. RFID Tribe is not responsible for the privacy practices or content of such external
sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each web site to
which we may link that may collect personally identifiable information.

Notification And Changes
If we change our privacy policy, we will post those changes on this page so our users are aware of what information we
collect, how we use it and under which circumstances, if any, we disclose it. Users should check this policy frequently to
keep abreast of any changes.

For questions about this privacy statement, the practices of this site or any dealings with RFID Tribe, send e-mail to
info@rfidtribe.com.
RFID Tribe - Privacy Guideline